CASI (Communication Activation Strategy Instrument) is a method of the Dutch government for behavioural change through communication. It works in six steps and distinguishes nine behavioural determinants and eight intervention strategies.
How the classic buying decision process evolved into the customer journey, and how to map touchpoints across the prepurchase, purchase and postpurchase stages.
An overview of hierarchy-of-effects models – from AIDA and Lavidge & Steiner to the learning, low-involvement and dissonance-attribution hierarchies and the FCB grid.
Robert Cialdini’s principles of persuasion – reciprocity, commitment and consistency, social proof, liking, authority, scarcity and unity – explain why people often say yes without much thought.
Introduction As human beings, we often find ourselves in situations where we must make decisions about our actions. Our behavior can be influenced by various factors such as our attitudes, beliefs, social norms, and personal values. The Theory of Planned… Read More »The Theory of Planned Behavior: Understanding Human Behavior
Introduction In the field of health education and promotion, interventions have been developed and implemented to help individuals adopt and maintain healthy behaviors. However, designing and implementing interventions can be a complex and challenging process, as it involves a range… Read More »Intervention Mapping: A Process for Developing Evidence-Based Health Education Programs
Introduction Group dynamics play a crucial role in determining individual and collective behavior in various settings, including workplaces, schools, and sports teams. Two key phenomena that occur within groups are social loafing and social facilitation. Social loafing refers to the… Read More »Social Loafing and Social Facilitation: The Effects of Group Dynamics on Performance
Introduction Social influence is a fundamental aspect of human behavior, and it can be classified into two broad categories: normative social influence and informational social influence. Normative social influence refers to the tendency to conform to the norms and values… Read More »Normative and Informational Social Influence
Introduction Reactance theory is a social psychology theory that explains how people react to perceived threats to their freedom or autonomy. Developed by Jack Brehm in the 1960s, reactance theory suggests that people have a natural tendency to resist attempts… Read More »Reactance Theory: How Reactance Affects Behavior and Decision Making
Introduction Subliminal advertising has been a controversial topic since it was first introduced in the 1950s. Advertisers have been experimenting with subliminal messages in their ads in the hopes of influencing consumer behavior, without their awareness. The concept behind subliminal… Read More »The Psychology and Effectiveness of Subliminal Advertising
