Van Riel

The Corporate Identity Mix: Symbolism, Communication, Behaviour and Personality

Branding (category), External Communication (category), Internal Communication (category)

Birkigt and Stadler’s corporate identity mix explains how an organisation expresses its identity through symbolism, communication and behaviour, rooted in its personality.

Measuring Corporate Reputation: The Reputation Quotient and the RepTrak Model

External Communication (category), Public Relations (category)

How corporate reputation is defined and measured, from Fombrun’s Reputation Quotient to the RepTrak model with its emotional core, seven dimensions and supportive behaviours.