Advertising

Hierarchy-of-Effects Models: How Advertising Is Assumed to Work

Advertising (category), Consumer Behaviour (category)

An overview of hierarchy-of-effects models – from AIDA and Lavidge & Steiner to the learning, low-involvement and dissonance-attribution hierarchies and the FCB grid.

The Psychology and Effectiveness of Subliminal Advertising

Advertising (category), Consumer Behaviour (category), Social Psychology (category)

Introduction Subliminal advertising has been a controversial topic since it was first introduced in the 1950s. Advertisers have been experimenting with subliminal messages in their ads in the hopes of influencing consumer behavior, without their awareness. The concept behind subliminal… Read More »The Psychology and Effectiveness of Subliminal Advertising