Introduction Customer Relationship Management (CRM) is a crucial aspect of modern business. It refers to the practices, strategies, and technologies that organizations use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving… Read More »Customer Relationship Management (CRM): A Comprehensive Guide
Introduction In the ever-changing world of marketing, businesses must continuously adapt to consumer needs and preferences. One effective strategy for achieving this is through the use of the STP (Segmentation, Targeting, and Positioning) model. The STP model involves a three-step… Read More »Understanding the STP Model: Segmentation, Targeting, and Positioning Strategies for Effective Marketing
Introduction Introduction In today’s competitive market, creating a strong brand that resonates with consumers is crucial to the success of any business. The customer-based brand equity (CBBE) model, developed by Kevin Lane Keller, provides a framework for building and measuring… Read More »Building Strong Brands: Understanding the Customer-Based Brand Equity Model
Organizations are complex systems that involve different aspects that need to work in a synchronized and integrated way to achieve success. The 7S Model of McKinsey is a management tool that helps organizations to assess and improve their performance by… Read More »McKinsey 7S Model: Understanding Organizational Effectiveness
This text is translated from an interview with Margot Bouwman, co-author of the book Marketing Communication Strategy (together with Floor & Van Raaij). In the interview, Ms Bouwman elaborates on “the new brand model”, also called the brand circle or… Read More »Dominance – Relevance Brand Model
The Growth-Share Matrix is a tool used in strategic management to evaluate a company’s portfolio of products or business units. The matrix is also called product BCG-matrix, Boston Consulting Group matrix, portfolio matrix, Boston Box, Boston matrix, or portfolio diagram. It is a framework for… Read More »Growth-Share Matrix (BCG Matrix)
