Skip to content
Home » STP Model

STP Model

Understanding the STP Model: Segmentation, Targeting, and Positioning Strategies for Effective Marketing

Introduction In the ever-changing world of marketing, businesses must continuously adapt to consumer needs and preferences. One effective strategy for achieving this is through the use of the STP (Segmentation, Targeting, and Positioning) model. The STP model involves a three-step… Read More »Understanding the STP Model: Segmentation, Targeting, and Positioning Strategies for Effective Marketing