Self-perception refers to the process by which individuals interpret and make sense of their own thoughts, feelings, and behaviors. Self-perception theory, developed by social psychologist Daryl Bem in the 1960s, proposes that individuals come to know themselves by observing their… Read More »Self-Perception: An Overview of Theory and Research
Introduction Social cognition refers to the process by which we perceive, interpret, and understand social information around us, including ourselves and others. It involves several cognitive processes, such as attention, perception, memory, judgment, and decision-making. Social cognition is a vital… Read More »Exploring Social Cognition: Understanding How We Perceive and Understand the Social World
Introduction The Elaboration Likelihood Model (ELM) is a widely used theory in the field of communication and marketing. It was developed in the 1980s by Richard E. Petty and John T. Cacioppo and has been extensively studied and applied in… Read More »Understanding the Elaboration Likelihood Model of Persuasion
