Build-Bridge-Bond is a management methodology to build strong brands and sustainable brand relations. Companies that invest in people and brands do not only have higher returns on investment, but are also more successful in attaining their company’s goals, both internal and external. They understand… Read More »Build Bridge Bond
DESTEP analysis is a model for assessing macro-environmental factors that is commonly used in strategic management, marketing and communications. It is used as part of an external environment analysis during market research and strategic analysis, and provides an overview of… Read More »DESTEP Analysis
The Brand Key is a brand analysis model developed by Unilever. 1. Root Strengths The first step of the BrandKey looks at the original product, values and benefits that make the brand so great, these aspects are the foundation on… Read More »Brand Key
