Customer-based brand equity

The 6 Principles of Marketing by Kotler: A Comprehensive Overview

Marketing

Introduction Marketing is an essential aspect of every business. It involves the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. The 6 Principles of Marketing, as proposed by… Read More »The 6 Principles of Marketing by Kotler: A Comprehensive Overview

Building Strong Brands: Understanding the Customer-Based Brand Equity Model

Branding

Introduction Introduction In today’s competitive market, creating a strong brand that resonates with consumers is crucial to the success of any business. The customer-based brand equity (CBBE) model, developed by Kevin Lane Keller, provides a framework for building and measuring… Read More »Building Strong Brands: Understanding the Customer-Based Brand Equity Model