Introduction Effective communication and marketing require an understanding of how to create and maintain a positive image of a brand or organization. The Vision Culture Image (VCI) Model is a framework that provides guidance on how to achieve this by… Read More »Understanding the Vision Culture Image Model in Communication and Marketing
Introduction Marketing is an essential aspect of every business. It involves the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. The 6 Principles of Marketing, as proposed by… Read More »The 6 Principles of Marketing by Kotler: A Comprehensive Overview
Introduction Introduction In today’s competitive market, creating a strong brand that resonates with consumers is crucial to the success of any business. The customer-based brand equity (CBBE) model, developed by Kevin Lane Keller, provides a framework for building and measuring… Read More »Building Strong Brands: Understanding the Customer-Based Brand Equity Model
