Introduction In today’s digital age, search engines have become an integral part of our lives. People use search engines to find answers to their queries, products and services, and for various other reasons. Therefore, it’s crucial for businesses to have… Read More »Understanding SEO, SEA, and SEM: An Educational Guide
The Creation Of What The Public Thinks Is Important History and Orientation Agenda setting describes a very powerful influence of the media – the ability to tell us what issues are important. As far back as 1922, the newspaper columnist Walter Lippman… Read More »Agenda-setting Theory
History and Orientation The concept of framing is related to the agenda-setting tradition but expands the research by focusing on the essence of the issues at hand rather than on a particular topic. The basis of framing theory is that… Read More »Framing
